Technical SEO / Bournemouth
I’m a technical SEO consultant based in Bournemouth, Dorset. I help businesses improve their search visibility by resolving website problems, strengthening internal links and improving page performance. I work with development teams to put those improvements into practice.
I've more than 20 years of experience in websites, hosting and digital marketing, including work with UK businesses and multilingual websites. That experience helps me find the cause of a search problem and explain the changes needed to address it.
My technical SEO work starts with the business and the people using its website. I investigate what is limiting search performance, explain the findings and recommend practical improvements. I work independently and alongside developers, content teams and marketers, with clear priorities and a way to check the results.
I welcome discussions about full-time or part-time roles, technical SEO consultancy and defined website projects. I'm based in the Bournemouth area, with connections across Dorset, Hampshire and the New Forest.
My background includes 19 years living and working in Spain, where I supported property businesses and multilingual websites. I now bring that international experience to technical SEO work in the UK.
Experience across technical SEO, content optimisation, internal linking and search strategy. I focus on helping search engines find and understand valuable pages, while making the website easier for customers to use.
Experience with WordPress, Joomla, Sitecore, Umbraco, Optimizely and Sitefinity. My work has involved maintaining websites across property, legal, software, insurance and media sectors, including multilingual publishing. I distinguish changes to an individual record from changes that affect every page using a shared template.
Practical experience with cPanel, Plesk, hosting platforms, registrars and domain administration. Understanding these systems helps identify where routing, certificates, caching or delivery rules contribute to a website issue and which team needs to resolve it.
Hands-on experience creating and editing CMS-based and static websites using HTML and CSS. I consider presentation alongside content structure, navigation, responsive behaviour and the way a page is delivered, so a visual change doesn't overlook its technical consequences.
Experience with landing pages, HTML email, paid search and other digital acquisition routes. I review how people reach the website and what they need to do next, keeping the enquiry journey connected with the content and technical work that supports it.
Experience planning and managing Google Ads campaigns, reviewing search intent, improving landing pages and analysing conversion data. I use the account’s performance data to identify opportunities to improve lead quality and make better use of the advertising budget.
Technical SEO at Appius, working with development teams on websites built using Sitecore, Sitefinity, Umbraco and Optimizely. The role includes auditing, diagnosing technical issues and preparing clear recommendations, with examples and checks that help the team implement and verify the work.
Established and operated a second-hand record shop in Arroyo de la Miel, specialising in electronic music.
Created, redesigned and maintained company websites as part of a wider team. Responsibilities included on-site and off-site SEO, marketing activity and four years of PPC work, supporting websites published in up to ten languages. The role combined day-to-day maintenance with coordinated development and marketing requirements.
Reviewed the business’s online marketing and redesigned its English and Spanish websites. The work included a 12-month SEO programme, bringing the website presentation, content and search activity into a more coherent plan.
Developed and supported a network of estate agents promoting the company’s property portfolio. Responsibilities included website maintenance, SEO, email marketing, advertising design and office IT support, with more than eight websites designed and built over five years.
Managed SEO for three websites alongside website and advertising design. The work also covered lead-generation activity and relationships with other estate agents.
Provided SEO support for the company website.
Designed a custom Sagra CMS template and supported two company websites through SEO, content updates and lead-generation activity.
Supported an estate-agent multiple listing service through member recruitment, training and customer service. Responsibilities included SEO for the company and client websites, new website design and integration of the Alphashare webkit into existing client sites.
Managed SEO and website design across the company’s portfolio, alongside advertising campaigns, agent-network development and day-to-day office responsibilities.
Managed and developed automotive advertising accounts in the South West and West London, meeting monthly targets in 14 of 16 months. Following promotion to the business department, responsibilities covered display and classified advertising across two counties, alongside introducing customers to Glass’s Trader Desk and its online advertising and website services.
Let’s make the next step clear
Get in touch about technical SEO consultancy, a website audit or a planned website change. Include the website address, a short description of what you need and any relevant deadline.
me@richieaubin.com07887 423199Visit the Contact pageTechnical SEO, in plain English
Technical SEO helps useful content perform better in search. It makes important pages easier to find, ensures their content is available to search engines and improves the paths connecting related information across the website.
I use website checks, crawl data and search reports to find what is holding a page back. You get a clear explanation, sensible priorities and recommendations your team can put into practice. We then check whether the changes have resolved the problem.
Technical SEO contributes to search performance in several connected ways:
The priorities depend on your website. A business with blocked service pages needs a different starting point from one whose main problem is slow loading or weak internal links.
Read more about Core Web Vitals, internal linking and canonical URLs. Google explains the underlying principles in its guidance on page experience and ranking systems.
People also find businesses through AI-generated answers. Clear, accessible pages give the tools behind those answers useful information to work with. I check how your content is reached, what is delivered and whether the facts and links tell a consistent story.
The AI search guide explains where technical SEO helps and how to check access, content delivery and visibility.
Explore the technical SEO guides, look up a term in the glossary, or tell me what you need help with.
A technical SEO specialist improves the way a website is crawled, indexed and understood by search engines. The work includes internal linking, page performance, JavaScript, structured data and website migrations. I identify the problems affecting the website, explain what needs to change and work with the team responsible for making it happen.
No. Send the website address, explain the problem in your own words and describe the result you need. An affected page or a recent website change is useful, but you don't need to prepare a technical brief.
Yes. Technical SEO helps make useful website content accessible to systems that retrieve information for AI answers. Clear structure, relevant internal links and consistent facts make that information easier to interpret. Whether it appears in an answer depends on the product, the question and the sources selected.
Yes. Planning ahead helps protect valuable content, preserve useful internal links and map old URLs to suitable new pages. I can help define the technical requirements and launch checks while the new website is being designed and built.
Yes. Technical SEO can improve search rankings by addressing crawl and indexing problems, strengthening internal links, consolidating duplicate URL signals and improving Core Web Vitals. Google uses Core Web Vitals and link analysis in its ranking systems. The impact depends on the website’s starting point, content and competition.
Written by Richie Aubin
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